The Upper Peninsula is a magical place. It is a nature and history lover’s paradise, with 300 waterfalls, 40 lighthouses, over a hundred historic sites, the majestic Pictured Rocks National Lakeshore, rugged Isle Royal National Park and the ever-fascinating Soo Locks. It’s also far enough north that you might even catch a glimpse of the spectacular Northern Lights.

Northwest Michigan has been a vacation destination for generations. Situated along the eastern coast of Lake Michigan and the shores of Grand Traverse and Little Traverse Bays, water is a significant part of the landscape here, along with charming villages and pastoral farms.

Locals call this the Sunrise Coast of Michigan for the breahktaking morning views along the shores of Lake Huron. Pristine forests, winding country roads, shimmering waterways and relaxing harbor towns make this area one of the state’s best-kept secrets. It truly captures the essence of what it means to be Up North.

West-Central Michigan is an exciting destination. Vibrant cities and vigorous farms make this a popular getaway for visitors and locals alike. Grand Rapids is the state’s fastest growing city and has garnered national recognition as Beer City and home of the beloved Art Prize–the most attended public art event on the planet!

East-Central Michigan is known for its innovative cities, quiet agricultural areas and sparkling waters. This region includes the Great Lakes Bay area, which surrounds Saginaw Bay, Lake Huron’s Blue Water areas, and the fertile farmland of Michigan’s Thumb and the agricultural communities north of Lansing and Flint.

There’s so much to love about Southwest Michigan! Charming beach towns, lively cities, stunning sunsets and gorgeous agricultural areas situated along the Fruit Belt–a unique growing area created by Lake Michigan’s lake effect–that boasts peaches, apples, grapes, and blueberries.

Southeast Michigan is one of the oldest agricultural areas of the state. Long, narrow farms situated along the Detroit River, known as Ribbon Farms, were planted by early French settlers. As a result, pear, apple and cherry trees were common long before the Model T made its debut.